About Us
We’re Geoff & Kate—partners in life & The Potential, a young business rooted in craft, design, & thoughtful innovation.
Together, we specialize in transforming spaces through custom fabrication, smart technology, & creative solutions that blend form & function. With backgrounds spanning construction, design, tech, project management, & the arts, we bring a wide range of experience to everything we create. Whether we’re crafting one-of-a-kind signage, enhancing a space, or collaborating on a bigger creative vision, our focus is always on the experience—making it not just functional, but inspiring.
We’re currently in the early chapters of this journey, & invite you to check back as our work & offerings continue to evolve!
Behind the Name
Before it was a business, The Potential was something more personal: a phrase we used to name the future we hadn’t planned for.
In the early days, we weren’t setting out to build a life—let alone a business—together. One of us was returning home to the Hudson Valley; the other had eyes for the sun-soaked California coast. But between the lines, a possibility emerged. We called it The Potential.
Not the future. Not the plan. Just… what could be.
Over time, that possibility became a shared life—& then, a shared vision. One evening on the porch, as the sun set over the Hudson Valley, we began to imagine building something more: a creative studio rooted in design, craftsmanship, & reimagining what’s possible. A way of helping others see what might be possible in the spaces they live, work, & gather.
That’s how The Potential got its name. It started as a feeling. It became a life—& now, it’s the foundation beneath everything we build.
For the Sake of the Craft
It’s all about the details—because when something’s built with intention, you can feel it. We believe in making things well, & honoring the time & care that true quality takes.
A Look at the Foundation
Design for Experience
We’re inspired by how light moves across a surface, how textures draw you in. Whether it’s a single product or a physical space, we don’t just think in aesthetics or functionality—we also think in feeling.
Start with “What If"
We’re not bound by how things have been done. We ask: what else could this be? What would make it sing? This mindset helps us see possibility others might miss—& bring it to life with intention.